CRYSTALYZE SERVICES: PRIVACY POLICY
Last Update: December 15 2025
INTRODUCTION
Crystalyze Media Inc. (“Crystalyze”, “us”, “our” or “we”) is committed to maintaining the security, confidentiality and privacy of your Personal Information.
This privacy policy (the “Privacy Policy”) constitutes an agreement between you (“user”, “you” or “your”) and Crystalyze, but does not include any user under 13 years of age. Crystalyze is dedicated to protecting the privacy rights of its users. This Privacy Policy describes how Crystalyze collects, protects, uses, retains, discloses, purges and destroys information and data created in the course of your access to and use of the Services.
If you choose to use the Services, you agree to the collection and use of information in accordance with this Privacy Policy. The Personal Information we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.
CHILDREN UNDER THE AGE OF 13
The Services are not intended for children under 13 years of age. Crystalyze does not knowingly collect Personal Information from children under 13. If you are under 13, do not use or provide any information on this Services, register for an Account on the Services, or provide any information about yourself to us via the Services. If we discover that a child under 13 has provided us with Personal Information, we will immediately delete this information from our servers. If you believe that Crystalyze may have information from or about a child under 13, please contact our Privacy Team at: privacy@crystalyzeguide.com
DEFINITIONS
For the purposes of this Privacy Policy:
“App” means the Crystalyze’s application, as used on any Device.
“Crystalyze Premium” means the subscription available on the App for a monthly or annual fee or for a free trial, as the case may be.
“Content” means any expression fixed in a tangible medium and includes, without limitation, text, graphics, images, drawings, and any intellectual property therein.
“Device” means any device that can access the App such as a computer, a cellphone or, digital tablet or other similar device.
“Personal Information” means information about an identifiable individual (including any “Personal Information” as such term is defined in any applicable privacy statute). Personal Information may include, but is not limited to, a person’s name, email address, and, in some cases, user name.
“Non-Personal Information” means information that does not identify you and cannot be used to contact you personally, and may include your IP address, browser and operating system descriptor, age, gender, postal code and non-precise geolocation information (e.g., your city). Non-Personal Information also includes “Usage Data” which is anonymous data associated with your Device that includes activities and time on the App.
“User Generated Content” means any Content you add or upload to the App.
“you” means the individual, company or other legal entity on behalf of which such individual is accessing or using the App.
“Services” means the Crystalyze website, www.crystalyzeguide.com (the “Site”) and the App.
COLLECTION OF INFORMATION
Through your access to the Services, we collect the following Personal Information:
(a) Account Data: If you create an account on the App (“Account”), your full name and email address are collected and linked to your Account.
(b) App Data: App Data includes “favourited” crystals, “owned” crystals, “wishlist” crystals, crystal “notes”, calendar “notes”, notification settings, and all User Generated Content.
(c) Log Data: Log Data may include information such as your Device Internet Protocol (“IP”) address, Device name, operating system version, the configuration of the App when utilizing the App, the time and date of your use of the Services, and information about the way you use the Services (Usage Data).
(d) Purchase Data: If you subscribe to Crystalyze Premium, we collect Purchase Data which consists of your purchase history and subscription history within the App. Purchase Data is linked to your Account while your Account is active.
(e) Usage Data: Usage Data may include but is not limited to events such as opening the App, closing the App, clicking on controls, searching terms, “favouriting” items, and un-“favouriting” items, and creating a “wishlist”.
(f) Website Tracking Data: When you visit our website, we collect information through cookies and similar tracking technologies, including advertising pixels. This may include your IP address, browser type, device identifiers, pages visited, time spent on pages, referring URLs, and actions taken on our website such as form submissions or link clicks. We may also collect hashed versions of your email address or other contact information if you provide it through our website.
(g) Advertising Identifier (iOS): On iOS devices, we may collect your Identifier for Advertisers (IDFA) if you grant permission through Apple’s App Tracking Transparency (ATT) prompt. The IDFA is a unique, resettable identifier assigned to your device by Apple that allows us to track your interactions with our advertising campaigns and measure their effectiveness. We only collect the IDFA if you tap “Allow” on the ATT permission prompt. If you decline, we do not collect or use your IDFA.
USE OF YOUR INFORMATION BY CRYSTALYZE
Crystalyze uses Usage Data and Log Data only for the following purposes (the “Purposes”):
(a) Provide and maintain the Services;
(b) Notify you about changes to the Services;
(c) Allow you to participate in interactive features of the App when you choose to do so;
(d) Provide customer care and support;
(e) Provide analysis, attribution and valuable information so that we can improve the Services;
(f) Monitor your usage of the Services; and
(g) Detect, prevent, and address technical issues, fraud or misuse of the Services.
(h) Measure the effectiveness of our advertising campaigns and marketing efforts;
(i) Deliver targeted advertisements and personalized content based on your interests and interactions with our Services;
(j) Create custom and lookalike audiences for advertising purposes.
USE OF YOUR INFORMATION BY THIRD PARTIES
If you create a Crystalyze Account, Crystalyze may disclose certain Personal and Non-Personal Information to the third-party providers Google Firebase and MongoDB Cloud only to store Usage Data, Account Data, and App Data.
Any person using the Services does so at their own risk. The internet is a public network and data security violations may occur during its use. You understand that in the event of such occurrences, Crystalyze is not responsible for any damages you may experience as a result.
If you make purchases in the App, third party payment processor Revenuecat collects your Purchase Data for storage and management.
Crystalyze may also uses third-party providers to assist Crystalyze to:
(a) Facilitate access and use of the Services;
(b) Provide the Services on our behalf;
(c) Perform Services-related services; or
(d) Assist us in analyzing how the Services is used.
Crystalyze also uses the third-party analytics and attribution provider AppsFlyer to process certain Usage Data and Purchase Data. This enables us to:
(a) understand how users engage with the App;
(b) attribute installs, subscriptions, or purchases to marketing campaigns;
(c) measure the effectiveness of our promotional activities; and
(d) improve features and functionality.
ADVERTISING AND TRACKING TECHNOLOGIES
We use Meta (Facebook) Pixel and Meta Conversions API (“CAPI”) on our website to measure the effectiveness of our advertising, understand how visitors use our website, and deliver relevant advertisements to you on Meta platforms (including Facebook and Instagram).
Through these technologies, we may share certain information with Meta, including:
(a) Your IP address and browser information;
(b) Pages you visit on our website and actions you take;
(c) Purchase and conversion events;
(d) Device identifiers and cookie data;
(e) Hashed identifiers such as email address or phone number (if provided).
Meta Pixel operates through cookies placed in your browser when you visit our website. Meta Conversions API transmits data directly from our servers to Meta. This server-to-server data transfer occurs in addition to browser-based tracking and may include hashed personal information that you have provided to us.
This data helps us:
(a) Optimize our advertising campaigns and measure their effectiveness;
(b) Reach users who may be interested in our Services through targeted advertising;
(c) Create custom audiences of users who have interacted with our website;
(d) Build lookalike audiences to find new potential users with similar characteristics.
On iOS devices, if you grant permission through Apple’s App Tracking Transparency prompt, we may share your IDFA with Meta and other advertising partners to attribute app installs and in-app events to specific advertising campaigns. This helps us understand which advertisements led you to download or engage with our App.
You can learn more about how Meta uses your data by visiting Meta’s Data Policy at https://www.facebook.com/privacy/policy/. You can opt out of personalized advertising from Meta by adjusting your ad preferences at https://www.facebook.com/ads/preferences.
COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us analyze website traffic, remember your preferences, and deliver personalized advertising.
We use the following types of cookies:
(a) Essential Cookies: Required for the website to function properly.
(b) Analytics Cookies: Help us understand how visitors interact with our website.
(c) Advertising Cookies: Used to deliver relevant advertisements and track advertising campaign performance. This includes the Meta Pixel cookies (_fbp and _fbc) which enable Meta to recognize your browser and deliver targeted advertising on Meta platforms.
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies, including advertising cookies. You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our website. If you decline advertising cookies, the Meta Pixel and similar tracking technologies will not be activated, and your data will not be shared with advertising partners for targeted advertising purposes.
You can also control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our website and prevent certain features from working properly.
The Services may also use third-party provider code and libraries that use cookies to collect information and improve their Services. You can accept or refuse these cookies and can know when a Cookie is sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of our Services.
DISCLOSURE OF INFORMATION
Crystalyze may disclose your Personal Information in the good faith belief that such action is necessary to:
(a) Comply with a legal obligation;
(b) Protect and defend the rights or property of Crystalyze;
(c) Prevent or investigate possible wrongdoing in connection with the Services;
(d) Protect the personal safety of users of the Service or the public; and
(e) Protect against legal liability.
(f) Share data with advertising partners, including Meta, for the purposes of measuring advertising effectiveness and delivering targeted advertisements as described in the “Advertising and Tracking Technologies” section above.
PUBLIC INFORMATION INCLUDING USER GENERATED CONTENT
Certain features of the App, including the ability to upload an image, make notes, and others, allow users to upload User Generated Content. Users must be diligent in refraining from sharing any Personal Information in the course of uploading any User Generated Content to the App.
DO NOT USE ANY PERSONAL INFORMATION IN USER GENERATED CONTENT WHILE USING THE APP.
Crystalyze is not responsible for any Personal Information within User Generated Content you upload to the App.
PROTECTION OF YOUR INFORMATION
Crystalyze has implemented reasonable physical, organizational and technical measures to protect the Personal and Non-Personal Information we collect or are provided with from unauthorized access and against loss, misuse or alteration by third parties. Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining access to this information. We cannot guarantee the security of Personal or Non-Personal Information. We do not warrant or represent that your information will be protected against, loss, misuse, or alteration by third parties. No method of transmission over the internet, or method of electronic storage, is 100% secure. Any electronic transmission of your Personal Information to us is at your own risk.
CRYSTALYZE STRIVES TO EXCEED COMMERCIALLY REASONABLE EFFORTS TO PROTECT YOUR PERSONAL INFORMATION, HOWEVER, TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE EXPRESSLY DISCLAIM ANY GUARANTEE OF SECURITY IN CONNECTION WITH YOUR PERSONAL INFORMATION.
ACCOUNT SECURITY
If you access our App and create an Account, you are responsible for protecting the confidentiality of your Account password, and for restricting access to your computer or mobile device and you agree to accept responsibility for all activities that occur under your Account, even if you notify us. Please notify us immediately if you detect suspected misuse of your Account by contacting us our Support Team at: info@crystalyzeguide.com
RETENTION AND DISPOSAL OF YOUR INFORMATION
We retain your Personal Information for only as long as allowed under legal or regulatory requirements. Crystalyze may retain some information longer than other information.
When you delete your Crystalyze User Account, all of your Account Data and App Data is permanently deleted. In addition, Account Data and App Data is removed from Google Firebase and MongoDB Cloud. Your Purchase Data remains on Revenuecat and AppsFlyer but is no longer linked to your Account.
Data shared with Meta through the Pixel and Conversions API is retained by Meta in accordance with Meta’s data retention policies. You can manage or delete this data through your Facebook account settings.
If you wish to withdraw your consent to our collection, use, or disclosure of your Personal Information please contact us at l. If you withdraw your consent, you will be unable to access or use the Services.
YOUR RIGHTS AND CHOICES
You have certain rights regarding the data we collect about you:
(a) Cookie Consent Banner: When you visit our website, you can use our cookie consent banner to opt out of advertising cookies. If you have previously accepted cookies, you can change your preferences at any time by clicking the cookie settings link in the footer of our website. Declining advertising cookies will prevent Meta Pixel and similar tracking technologies from collecting your data.
(b) Opt-Out of Targeted Advertising: You can also opt out of receiving targeted advertisements from Meta by visiting https://www.facebook.com/ads/preferences and adjusting your settings. You may also use the Digital Advertising Alliance’s opt-out tool at https://optout.aboutads.info/.
(c) Browser Settings: You can manage or disable cookies through your browser settings. Note that this may affect website functionality.
(d) Device Settings: On mobile devices, you can limit ad tracking through your device settings (such as “Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android).
(e) iOS App Tracking Transparency: When you first use our iOS app, you will be asked to grant permission for tracking via Apple’s App Tracking Transparency prompt. If you allow tracking, we collect your IDFA for advertising attribution purposes. You can change this permission at any time by going to Settings > Privacy & Security > Tracking on your iOS device, then toggling off tracking for the Crystalyze app.
(f) Do Not Track: Some browsers offer a “Do Not Track” feature. While we recognize these signals, please note that there is no industry consensus on how to respond to such signals, and our website may not respond to all Do Not Track signals.
ACCESS AND ACCURACY OF INFORMATION
Under Canadian privacy law, you have the right to access the Personal Information we collect.
Crystalyze will use commercially reasonable efforts to provide you access to your Personal Information (to the extent we are in possession of any). To submit a request for access to your Personal Information, please contact our Privacy Team at privacy@crystalyzeguide.com. Crystalyze may charge you a reasonable fee requesting access. Subject to applicable law, Crystalyze reserves the right to deny access to your Personal Information on any of the following grounds:
(a) Denial of access is required by law;
(b) Granting you access is reasonably likely to negatively impact other people’s privacy;
(c) Granting access is, in our judgement and acting reasonably, cost prohibitive; or
(d) We have reason to believe that such request is frivolous or made in bad faith.
You are responsible for ensuring that all information created through your access to and use of the Services is accurate, reliable and complete. We ask that you keep any Personal Information that you provide to us current and accurate. You represent and warrant that all Personal Information you provide us is true and accurate and relates to you and not to any other person. If you believe that the Personal Information about you maintained by Crystalyze is inaccurate or incomplete, you may notify us by describing in detail any inaccuracies or omissions via email at l, and we shall correct such inaccuracies or omissions.
LINKS TO OTHER WEBSITES
This Services may contain links to other websites besides our own, which are offered for convenience only and are not an endorsement by Crystalyze. If you click on a third-party link, you will be directed to that website. These external websites are not operated by Crystalyze. Therefore, we strongly advise you to review the privacy policy of these external websites. We have no control over and assume no responsibility for Content, privacy policies, or practices of any third-party websites or services.
GOVERNING LAW
Those who choose to use or access the Services from outside Canada do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. Notwithstanding the foregoing, and recognizing the global nature of the internet, each user shall comply with all local rules regarding online conduct and creation of acceptable materials. This Privacy Policy and your relationship with Crystalyze shall be governed by, and will be enforced, construed, and interpreted in accordance with the laws of the Province of British Columbia, Canada and the federal laws of Canada applicable therein, without regard to principles of conflicts of law. All disputes between you and Crystalyze will be resolved by, and you hereby submit irrevocably to, the exclusive jurisdiction of the courts of British Columbia in Kelowna.
CHANGES TO THIS PRIVACY POLICY
We may update our Privacy Policy at any time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately once posted to this page.
QUESTIONS OR COMMENTS
For further information on how we the safeguard information that we collect or are provided with, contact our Privacy Team. We welcome questions or comments about this Privacy Policy. Please direct any questions or comments to our Privacy Team at:
Crystalyze Media Inc.
Attention: Privacy Officer
Email: privacy@crystalyzeguide.com